Trendi Technologies

An Innovative and Sustainable Start-Up that uses Agrilcultural Robotics to Rescue & Upcycle Food Waste

problem

Trendi needed eye-catching, scalable campaign creatives that could: 1. Stand out in crowded mobile environments 2. Maintain brand consistency across multiple campaign types 3. Be easily adapted for future events

solution

We developed a cohesive visual language using bold, high-contrast branding that enables rapid campaign deployment while preserving visual consistency.

Our Design System included:

Neon, high-contrast palette aligned with Trendi’s brand energy
Reusable card-based layout system
Clear visual hierarchy for quick mobile scanning
Gamified visual language to drive excitement and urgency
Flexible templates for different campaign states

Tuesday Trivia Story

Goal: Encourage weekly engagement through interaction

I designed an editorial style layout for Trendi's Instagram stories for users to engage with. I used simplified typography and maintained brand colours for continuity.

This gave the users a quick and easy way to interact with Trendi's content through this easily repeatable content system.

Food Rescuer Tournament

Goal: Drive participation and engagement through games and winner announcements.

I centred gameplay mockups too anchor attention using their bright brand colours leaning into Trendi's playful tone.

Trendi Facts

Goal: To raise awareness about the real-world impact of food waste

I designed a high-contrast, modular fact card system that transforms complex data into quick, impactful visuals. My priority was on a bold data first hierarchy that was scalable into Instagram stories and posts as well.

Trendi Article

Goal: To position Trendi not just as a product, but as a forward-thinking contributor to the future of food sustainability.

To amplify Trendi’s mission around food sustainability, I designed a promotional campaign announcing our feature in Greenhouse Magazine.

Challenges: Unlike gamified campaigns, this initiative required a more refined, editorial voice while still staying recognizably “Trendi.”

Upcycling Santa

Goals: To create a flexible visual system that could showcase partners while maintaining Trendi’s bold and recognizable identity.

As part of Trendi’s vendor spotlight initiative, I designed a social feature highlighting local sustainable companies.

Challenge: This campaign required a more elevated and minimal aesthetic compared to Trendi’s regular content. The main issue was maintaining Trendi’s neon identity without overpowering the partner brand.